Launching your business is “The big event!” Yet, most of the advice on launching your business addresses the process of building and preparing it for its launch date. Launch day is both a new beginning and a destination. . It’s kinda like home plate in baseball.
It’s a celebration and the commencement of all your biggest plans and experiments. It activates your operations and marketing for their biggest tests of performance yet.
Jesus launched his business at Pentecost! He had a solution to meet the world’s problem with sin and death. The MVP was an educational fellowship that teaches a certain way for everlasting life. The free membership comes with a teacher and a downloadable app that gives guidance on right and wrong. He formed the company for 3 years, trained his staff of misfit disciples, piloted the downloadable app, and on Pentecost, while thousands of early adopters were gathered he launched the app (The Holy Spirit).
When the day of Pentecost had come, they were all together in one place. Suddenly a sound like a mighty rushing wind came from heaven, and it filled the whole house where they were sitting. There appeared to them tongues as of fire, being distributed and resting on each of them, and they were all filled with the Holy Spirit and began to speak in other tongues, as the Spirit enabled them to speak. Acts 2:2-4
Peter gave the pitch in a grand speech and at the end of the show, 3,000 new souls had bought it.
With many other words he testified and exhorted them, saying, “Be saved from this perverse generation.” Then those who gladly received his word were baptized, and that day about three thousand souls were added to them.
This was the big event in the launching of the startup we now know as Christianity. By end of the Book of Acts, the apostles were run out of Jerusalem to spread the good news around the world. Your launch day should have similar gravitas. Up until this point they were marketing to early adopters and in small trials, but after the launch at Pentecost, they were ready to share it with the world. Your launch too should be your announcement to your prospective customers that you are ready to serve them.
When you launch, the preparation and investment will need to be significant. You should hope and pray to get at least 3000 sales on that day. This means you will have to plan it carefully. Choose the time, location, media channels, and messaging with the goal of your biggest day ever.
Who will you invite, how will you get them there, what offers are you gonna make?
Who and how will the messages be delivered?
Jesus had Peter, who is your best spokesperson?
What customer channels do you need to message?
Do you want to open with a bang for a whimper?
Develop a budget for your launch date. Spend proportionally with a bang for the buck approach. Track and measure your spending, results, and especially your customer acquisition cost. Many times, the objective of the opening celebration is to induce trial. You want as many prospects as possible to try your product or service in hopes that they will be delighted and become a customer.
Remember! Your launch date is a celebration! So, enjoy, give thanks to God and everyone who has helped you get to this auspicious day.
Yea, Party like it’s your birthday! After all, It is your business’s birthday.
So, Don’t forget the cake, candles, and make a wish!
Get the Know-How to prepare your Business for Launch Day!